‘Atunus,’ From Dream to Reality: ‘Royashahr’ Ushers in a New Era for Iranian Children’s Animation

With the introduction of the character "Atunus";

The animated movie "Royashahr" entered the public screening cycle

The animation "Royashahr" with the slogan "City of Dreams, Green Earth" as one of the most important films for children and teenagers in 1403, officially started its screening in cinemas across the country. The introduction of the main character of this animation, "Atunes", was the focal point of this unveiling; A character that is going to become a lasting figure in the cultural memory of the future generation.

✨ New character development in children's cinema with "Atunes"

The character of "Atuns" is not only a protagonist, but also a representative of a new look at the Iranian child's identity in the form of animation. Atones is designed as an independent, creative, curious, nature-loving and justice-oriented character, and it has visual characteristics that distinguish it from other similar characters in domestic and foreign animations.

The design of this character byQadir Hamzahdone; An artist who has experience and a professional look in designing animated characters. Atones' visual makeup, use of vivid colors, and balance between fantasy and realism all show a conscious effort to create a multi-layered character; A character that is both attractive to the child and conceptually understandable and acceptable to the parents.

🎉 opening ceremony; Beyond a screening

The official opening ceremony of "Royashahr" animation was held on Friday with a large audience of children and families. This event was not only a movie screening, but also a multimedia space that became a cultural experience for children. Among the parts of this ceremony, the following can be mentioned:

• Live performance of animation characters in the form of a puppet show

• Broadcasting parts of the animation and introducing the story by the director

• Unveiling the book "Bagh Kitab Royashahr" as a supplement to the story of the film

• Creating direct interaction of children with Atones character through display and side booths

Holding this ceremony shows the importance of the child audience in the cultural policy of this project. The production team of "Royashahr" has tried to put the child at the center of the experience instead of just showing it. Don't be a passive spectator, but engage with the fictional world.

🏛️ Institutional joint production; A successful model of cultural synergy

One of the strengths of the "Royashahr" project is the multifaceted participation of cultural and artistic institutions in its production. In a situation where animation productions require smart investment due to heavy costs, this work was made with the support and cooperation of four main institutions:

• Surah animation center: With an effective history in producing religious and cultural works for children and teenagers

• Mahva animation center: From emerging and creative studios in the field of digital content

• General Cultural Department of Tehran Municipality: As a supporter of urban and cultural projects

• Future studio: Active in the field of futuristic character design, narrative and cultural branding

The distribution of this work is also in chargeBahman Sabz Instituteis highly specialized in distributing cultural products in Iranian cinemas. This institutional combination has created a valuable experience of public and private synergy that can be transformed into the next models in national production.

🎨 cultural branding perspective; From the cinema to the daily life of a child

The production team of "Royashahr" did not have a limited view of a movie. The detailed design of characters, colors, symbols and even dialogues have been done in such a way as to provide the basis for the creation of a wide "fictional world"; A world that can be in different formats such as:

• Fiction and illustrated books

• Intellectual and educational dolls

• Interactive applications and mobile games

• Clothing, stationery and other branded items

expand Such a policy, in the long run, will strengthen children's visual and cultural memory with native and Iranian elements. "Atunes" has the potential to become one of the cultural symbols of Iranian children in the next decade.

🔚 Summary: A turning point for Iranian animation

The animated film "Royashahr" is not only a well-made film, but also a symbol of the entry of a new generation of child-oriented works into the field of national production. Fascinating story, powerful characterization, extensive institutional participation and planning for brand development have made this work one of the turning points of Iranian animation.

With the continuation of public screening in cinemas across the country, it is expected that this project will attract the attention of families and especially educational and cultural institutions. An animation that is not meant to be seen only; Rather, it has come to remain in the minds and hearts of children.