The Need for Dedicated Cinemas for Children and Young Audiences

According to the public relations report of the entertainment industry factory air;In a ceremony attended by a group of Journalists and media activists were held in "Mahva" complex, Mehdi Jafari Jozani also Answers to the questions of the attendees, about the activity path of this collection, its financial model, programs Interaction with the media and the international achievements of his products, and at the end of Journalists paid tribute.

Changing the way of looking at the entertainment industry and the position of "Mahva"

Jozani in the beginning of his speech referring to international activities The collection explained: The financial resources we attract are investments and even this year loans We got it in order to be able to summarize our projects and from the place of sale We manage our products ourselves.

He then clarified that "Mahva" is the official guardian of the animation industry or It is not a game, and entering these areas is considered heavy from an economic and structural point of view. to According to him, this group actually has the role of managing the production chain and actually the work path manages

He said that the field of animation is already among the officials And managers were not in priority and other priorities were mentioned, but with the announcement of the seventh program The development and formation of the National Animation Foundation is on the right track, he emphasized "Mahva" cannot and should not be in charge of the animation or game industry. He said to enter all of them The areas of the entertainment industry ecosystem both require heavy economic power and are possible face the question that this area is responsible for; But we try our best To act as an effective actor for the animation and game industry.

Production infrastructure and value chain in the air

Jafari Jozani further referring to the scope of activities The group said: We currently have 18 subsidiary companies that are operating and thousands 96 animators and game makers produce products in this network. Seven studios inside The collection is currently in production and other studios due to the high number Employees are busy outside the complex. "Mahva" is actually an industrial factory It is entertainment that tries to include the entire production chain; From the previous stage Production and production of the work up to the post-production process, market, screening and participation in national festivals and international.

International market strategy and portfolio of projects hand made

Jozani by stating that the goal is to reach the global standard The group doesn't want to make work for the domestic market only, the animation "The Legend of Sepehr". He considered it a clear example of this effort and said that this animation will be released in Russia and animation "Sword and Sorrow" has also received good feedback in the world markets. He Russia He described a very large market and said that the collection was able to find an international distribution route with intensive negotiations to open Although it was not easy, but this route for the first time for products The collection was experienced.

According to Jozani, the group learned in the "Legend of Sepehr" project that How to interact with external partners and these experiences are valuable for the whole team. he In the following, he spoke about the projects under production of the collection: the animation "Yarp" (Yarp), which is a work of fantasy and is currently in the production stage, and It is considered one of the main products of "Mahva"; "Lumina" project, which depicts the future space of Iran and is under production; For the child audience, "Genius and Stone Demon" which is a 2D animation and its production stages It is finished and ready for release.

He added that about five more movies are being produced They hope that two of them will reach this year's Fajr festival and the rest for next year get ready Jozani also announced the production process of six animated series, at least one season of which has been completed.

Screening challenges and structural obstacles of animation cinema

Jozani said about the global market: We know that it is 47 years We are sanctioned and we have many challenges due to this issue. But what was our solution? We knew from the beginning that Iran's market and real cinema's economy is hard to turn Come to the animation. Our plan was to experience the international market to be able to To complete the economic cycle of this area and besides this issue for the cultural consumption basket Let's advance our plans to the internal audience.

He used this approach regarding the animation "Sword and Sorrow" (The Boy and the Sword) experienced He knew and said that this work was awarded by "Octa Media" company after receiving 16 international awards Globally recognized platforms were released. He added that it works on Amazon Prime and Apple TV It was released online and sold well.

According to Jozani, the next experience was the "Legend of Sepehr" which was awarded He took the prestigious "Remy" from the Houston festival. A contract was signed with a Russian publisher and dubbing Russian work was done in Russia and from next week this animation will be screened in 89 campuses Russian cinema begins with the presence of the Minister of Culture of Russia and the Ambassador of Iran.

He considered the important point to be the inauguration in memory of the martyrs of the school Minab's "Shajre Tayyaba" is held. He is also aware of the consultation for the release in Pakistan He said that this work won the best film award in Tanzania, which is the gateway to the East it is africa Jozani continued the animation "Guardian of the Sun" in the "Palermo" festival. Italy was chosen among the 12 final films for the red carpet and its Italian dubbing contract is also signed.

Referring to the conditions of the screening, Jozani said: "Mahva" for the screening His works are associated with many problems; Hence the only place where the collection can itself show, Fajr Film Festival. He pointed to the problems of the screen, the state of the screen He did not describe "The Legend of Sepehr" well, and the reason was the five-month closure of the cinema He knew this situation that, despite these problems, he got good sales, but in case of timing It could have been one of the contenders for good sales of animation in our country.

He explained about "Sword and Sorrow": This movie was earlier in It was streamed and monetized on Amazon Prime and Apple TV, but on demand Friends came to the cinema screen for a special screening during Muharram and it was well received It didn't happen. Juzani from the limited screening of this work with 200 to 300 theaters and at inappropriate times He complained like 11 noon. This film, despite its weaknesses, in international festivals It won awards and part of the audience can see it or re-evaluate it do The audience of this animation is both teenagers and adults; Audience group teenagers are our main goal and they have been paid less attention in the country.

Jozani further said: The collection has to take time for itself Hand over the project so that the children can bring the work to the Fajr festival. He is his main concern It is known that if Fajr Festival does not have animation for a year, the animation light will be turned off And for this reason, this presence must be preserved at any cost. Jozani screened one of them He knew the most difficult steps and said that after the festival, the consultation for broadcasting will begin, but The subject of the screening has become a big problem that if no thought is given to it, the main victim will be They are independent producers of animation. He also announced that due to the good fortune of the audience children and teenagers to their exclusive works in Iran and to solve the problem of animation screening and basically Children's and teenagers' movies, there is a serious need to set up special children's and teenagers' theaters Also, the exclusive broadcaster for children and teenagers is highly felt in the country.

Analysis of the state of the game industry and regional threats

He mentioned about the merchandise of animated works: for concentration On this issue, a character and animation should be branded first with the help of national and other media Institutions active in the field of children and adolescents should be formed and then towards the production of side products Let's go for them, and of course, this issue can be a high income for producers Have animation. The CEO of Mahva explains about Iran's position in the field of animation Dad: Iran is among the 20 countries that have animation production technology in the world. Now that the volume of animation production has increased, you have to think about its release and release to be We need specialized departments for children and teenagers in the chain of production and supply of products We have a cinema. Considering that the animation is one of the best-selling works of Iranian cinema It is possible, it should be a space where children and teenagers go to see animation The screening space of other films may be different.

Jafari Jozani about the quality of production of big games in the country He explained: The biggest games that are produced in the country compared to the productions Globally, they spend a ridiculous amount, and if they are currently producing these games to It has reached the minimum possible, due to the destruction caused by migration and unwillingness to The production of narrative works is great. Some streamers are completely out of the production and discussion process There is no financial information about these products. These destructions are the biggest migration of the game industry has shaped the country. This situation is created while the game is far from the cinema It is more widespread in the country; We have 30 million game users in the country, if when If a movie has 1 million viewers, it will surprise the cinema. According to official statistics In one year, the turnover of game industry in the country has been 70%, but Iranian game makers They have a very small share of this economic cycle.

He added: In the last 5 years in the MENA region, Turkey has produced 54 animated films and Iran has produced 20 animated films. In other countries, the number of their animation productions does not even reach the number of the fingers of one hand Other countries do not even have the talent to produce it. Interesting part of the story This is also why some of the animation productions in Türkiye are done by Iranians. Countries The region has been and is attracting Iranian manpower, but now Saudi Arabia is attracting companies Iranian companies and holdings are capable of producing animation, and this is for the animation industry Iran is more dangerous.

Development of collaborative literature and engagement programs with the media

He responded to the criticism regarding the weakness of the script in the productions He explained: We have already formed the script work group in Mahva and this is to The difference in animation production will result. Also, after some of the products are ready We will review the works with the media and critics. But we have tasks for ourselves We have also defined another; We don't just go to the country's professional animators and We know it is necessary to help the development of the animation ecosystem. Groups based in cities support and give them the opportunity to introduce; What if we don't pay for these things? will anyone give

Mahva CEO at the end of the new programs of the collection for Interaction with media and field activists informed and said: From this month ahead, We will hold one "animation day" and one "game day" per month, by inviting children Media and activists of the same field, with the screening of the most up-to-date animations of Iran and the world, of that field We will start and by reviewing and analyzing, we will try to boost the literature a little Let's help talk about animation and talk about domestic and international products. he He added that on "Games Day" Iran and the world's games of the day, such as animation in the experience collection and "Mahva" has a monthly "FIFA Day" in which media and filmmakers participate and The competition is held; The purpose of these programs is to be periodic.